Not cheap clicks. We use paid social strategically to support growth, not to chase cheap clicks or inflated engagement.
Audience and creative. Who sees the ads, how they behave, and the creative direction that makes them stop.
Offer and conversion. How the offer is positioned and the path from the ad to an enquiry or sale.
The bigger picture. How paid social supports the broader commercial goals of the business.
Case study · Live entertainment
We ran the Meta ads that sold eight performances of Throbbin' Wood at the Regal Theatre: $24.2k of ticket sales from $7.2k of spend, counting only people who clicked.
3.35x
Click-attributed return on all ad spend, Meta 7-day click only
$58.81
Cost per ticket order, 123 orders within seven days of an ad click
128,040
People reached in Perth for an eight performance season
Meta video ad
Meta video ad
Meta video adInstagram ads are Meta ads. They are built in the same Ads Manager account as Facebook, use the same pixel and audience data, and run across the Instagram feed, Stories, Reels and Explore. That means one plan, one budget and one set of tracking, with each placement given creative made for it rather than a resized Facebook ad.
For Perth businesses, Instagram suits an offer people did not know they wanted until they saw it: events, hospitality, retail, ecommerce, fitness, and services with a result worth showing.
Perth is a smaller market than Sydney or Melbourne, so the same people see your ads sooner and more often. Fresh creative is what keeps the results holding up.
We ran the Meta ads that sold eight performances of Throbbin' Wood at the Regal Theatre for Zealous Productions, at a 3.35x click-attributed return on ad spend. Read more in our guide to Instagram ads for Perth businesses.
Facebook has the tools that suit local lead generation best.
Lead ads let someone send you their details without leaving the app.
Location targeting can be drawn around the suburbs you actually service.
The Meta pixel lets us follow up with the people who visited your website and did not get in touch.
That makes Facebook advertising a good fit for Perth service businesses, trades, clinics, real estate and anyone whose customer needs to call, book or ask for a quote.
We run Facebook and Instagram from the same plan, so the budget goes where the results are. What changes is the job each ad has to do: on Facebook that is usually getting a lead in the door, then making sure your team can follow it up fast. Read more in our guide to Facebook ads for Perth businesses.
Meta lead ad
Meta lead ad
Meta lead ad
Meta video lead adBrand visibility and market awareness, reaching people on Facebook and Instagram before they go searching for the category at all.
Demand generation and audience growth, with offer positioning and creative that earns a second look rather than a scroll past.
Lead generation through targeted campaigns, sales and conversion activity, and the landing page alignment that decides whether any of it lands.
Retargeting and re-engagement for the people who were interested and did not act the first time.
Structured properly, this also makes the wider growth effort more efficient rather than competing with it.
Why businesses work with us
Kobi and Harvie set the strategy and do the work. There are no account managers in between.
Search, ads, email and the website are planned together, so they support each other instead of competing.
Your ad and analytics accounts stay in your name, not ours.
Retainers roll on with no lock-in contract. You stay because it's working.
If a channel isn't right for your business, we'll tell you before you spend on it.
We run our own product business too, so the advice comes from building, not theory.
What working with us on Meta Ads looks like, step by step.
Retainers start at $800 including GST, billed every 4 weeks. We set the final price once we understand the business, its margins and what a customer is worth.
Pixel and conversion tracking are checked before launch, so every result is measured properly.
A proven control runs alongside new creative tests, so the budget learns what actually sells.
Ads wear out in weeks, not months. New angles go in as the old ones tire.
Tell us what you want the work to do for the business and you get a straight answer on whether we can get you there.
Nothing starts until the work and the price are agreed, so there are no surprises on the invoice.
Based in Osborne Park, we work with businesses right across Perth, from Joondalup to Fremantle and Mandurah, and with clients Australia-wide and overseas.
