Case study · Fridgy Australia
Fridgy's email runs in Klaviyo as a mix of scheduled campaigns and automated flows. There's no cost per send, so the automated half is the highest margin thing the store does.
Automated flows, twelve months to 17/08/2026
82,398
Emails delivered
99.5%
Delivery rate
Up 225%
Sessions from email, year on year
Flows first. Welcome, abandoned cart, post-purchase and win-back emails that go out on their own when someone does something.
Then campaigns, planned for the people who are actually engaging, so the list earns between sends as well as on the day.
Built and run by Harvie, and most of our email work is for online stores.
The proof: for Fridgy, automated flows are 7.3% of what gets sent and 55.7% of the orders email brings in.
Most programmes need most of these. The scope is agreed before anything is built. Cold email to businesses that haven't signed up is a separate service: B2B lead generation.
Every email programme we run is built in Klaviyo. New accounts are set up properly from the start, and existing ones are reviewed before anything new goes in.
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows, triggered by what people do and left running in the background. Read more in our marketing automation guide.
Launches, offers and regular sends planned ahead, and sent to the people who are actually engaging.
Segments built on behaviour and purchase history, and a list kept clean so every send reaches people who want it.
Sender setup, spam complaint and bounce monitoring, and send habits that keep email landing in the inbox.
Text messages for the moments that need them, run from the same Klaviyo account. More on our SMS marketing. For online stores, email is set up with the store build, see our work as a Shopify developer in Perth.
Promotional support, launches and offers, re-engagement pushes, and the calendar that decides when each one goes.
It works on the day. Then it stops.
Set up once against what someone does, so the right message goes out whether or not anyone is at a desk that day.
Built once, earning while nothing is being sent.
A selection of the campaign and flow emails we have designed and built in Klaviyo for Fridgy, Lupin Gold and Menace Company.
01 / 07 · Built in Klaviyo
RISE pack vote
02 / 07 · Built in Klaviyo
Best sellers
03 / 07 · Built in Klaviyo
Gym kit offer
04 / 07 · Built in Klaviyo
Clearance
05 / 07 · Built in Klaviyo
New colours launch
06 / 07 · Built in Klaviyo
Welcome email
07 / 07 · Built in Klaviyo
Last day
Why businesses work with us
Harvie builds and runs every email programme himself, in Klaviyo. There are no account managers in between.
Search, ads, email and the website are planned together, so they support each other instead of competing.
Your ad and analytics accounts stay in your name, not ours.
Retainers roll on with no lock-in contract. You stay because it's working.
If a channel isn't right for your business, we'll tell you before you spend on it.
We run our own product business too, so the advice comes from building, not theory.
What working with us on email looks like, step by step.
Where email sits in the business now, and what it needs to do from here.
We look at what is already in Klaviyo, the flows, list and templates, before building anything new.
Welcome, abandoned checkout, post-purchase and win-back go in before any regular campaigns.
Sends go to people who are actually engaging, and every one is tested before it goes out.
Tell us what you want the work to do for the business and you get a straight answer on whether we can get you there.
Nothing starts until the work and the price are agreed, so there are no surprises on the invoice.
Based in Osborne Park, we work with businesses right across Perth, from Joondalup to Fremantle and Mandurah, and with clients Australia-wide and overseas.
