Tradie SEO comes down to three things. Do you show up when someone nearby searches your trade? Does the call get answered? Is it a job you actually want to quote? We work on all three for trade businesses across Australia, and the founders do the work themselves.
Keywords reaching Google's top ten, with seven reaching the top three.
Non-brand terms at position one, including paintless dent repair cost.
No errors across 39 crawled pages.
Impact Dents, organic search, Perth, best rank each term has reached, from Semrush position tracking. Brand terms are excluded from the number one count.
Organic click growth. In September 2026 the site took 162 clicks from Google search in Australia, with the work stopped since May.
Search terms on page one of Google that do not include the business name, 08/12/2025 to 19/08/2026.
Visits from paid search from May 2026 onwards. Visits from organic search went from 109 to 251 a month, May against September 2026, with no paid visits at all since 21/04/2026.
Paid traffic stops the day you stop paying for it. This did not.
A design and build. We have not run search or advertising for Carter Roofing, so there are no traffic figures here.
Tradie SEO problems rarely sit in one place. They sit in your Google Business Profile, your service pages and your phone at the same time, so that is where we start.
The checks we run on a trade business first:
Most of these are fixes we make rather than recommendations we email you, because we do the SEO and the website work ourselves.
The approach is the same whatever your trade: show the jobs, explain the services by type of job and make the quote easy to ask for. What changes is which searches carry the work.
Emergency and same-day searches, plus jobs like hot water systems that fail in the cold snaps. The profile and the phone carry most of the weight here, because the caller rings the first listing that answers.
A service page for each kind of job you take, from switchboards to air conditioning, which lifts through the heat. One general "electrical services" page cannot rank for all of them.
A lot of building work is won before the phone rings. A homeowner or an architect looks you up first, so project pages with your own photos, the materials and the location do the selling.
Not on the list? We work with any trade. Tell us yours and we will tell you honestly whether we are the right fit.
SEO compounds, but it cannot be switched on the week you need it. Paid search can. We run both, so the ads cover the suburbs you are too far out to rank in and fill the gap while the organic work builds. If your book is full, we will tell you to pause the ads.
Geo targeting set to the radius you will genuinely drive, negative keywords for DIY, how to, courses, jobs and apprenticeships, and ad copy that states the job types you take. Impact Dents runs on one campaign at around $30 a day with a keyword list short enough to read in a minute. Management starts at $800 including GST, billed every 4 weeks, and ad spend is paid to Google from your own account. More on our Google Ads management page.
SEO with us starts from $1,000 including GST, billed every 4 weeks, and is quoted to your trade, your area and how competitive it is. A standalone SEO retainer is rolling, with no lock-in. See our SEO pricing page for what changes the quote.
Sometimes the website is the problem. We design and build trade websites too, every one fully custom and quoted in writing before anything starts. Small business websites start from $3k. More on our websites for tradies page.
Send us your trade, the suburbs you cover and what you are chasing more of. We will come back with specifics, not a generic pitch. If you would rather talk it through between jobs, call us.
Call 0455 089 036Tell us what you want the work to do for the business and you get a straight answer on whether we can get you there.
We research where the site stands and where the gaps are, with a free SEO audit if you want one before you commit.
A standalone SEO retainer has no fixed term. It starts from $1,000 including GST, billed every 4 weeks.
We make your pages easy for Google's AI Overviews, ChatGPT and Perplexity to read and cite, included in the SEO work rather than sold on top.
Based in Osborne Park, we work with businesses right across Perth, from Joondalup to Fremantle and Mandurah, and with clients Australia-wide and overseas.
