QuestionsWhat Perth businesses ask before they send us their site.
Is the SEO audit really free, or is there a catch?+
It is really free. No card, no trial, no locked sections. The catch, if you want to call it one, is that we will email you the report and then usually ring you a few days later to see whether you want the problems fixed. If you do not, that is the end of it. We write these because enough people come back that it pays for itself, not because we need a lead magnet.
How long does it take to get my audit?+
Usually within 2 to 3 business days of your enquiry. We cannot honestly go faster than that. The ranking and site audit data we use needs 24 to 36 hours to populate before it is worth reading, and we will not write a report on half loaded numbers. Occasionally we need an extra day, because holding off gives us ranking data we can actually stand behind. If that happens we will email you and tell you before the deadline passes, rather than going quiet.
What does the report look like?+
A branded PDF. Cover page with your critical, warning and opportunity counts, a contents page, up to nine analysis sections, the priority issue summary in three tables, and a closing page with our contact details. Sections that do not apply to your business are left out rather than padded. It is designed to be read by a business owner, not by an SEO.
Do you need access to my Google Analytics or Search Console?+
No, and we do not ask for it. Everything in the audit is externally observable, the same information a competitor or a search engine can see. That means you are not handing logins to a stranger, and it also means there is a real limit on what we can tell you. We cannot see your conversion rate or your traffic sources from outside. If you want that layer, it is part of
a paid engagement where you do grant access.Will the audit tell me how to fix the problems?+
It tells you what is wrong, how serious it is, and why it matters to your business. It does not give you the implementation steps. That is deliberate. The fix is the paid work, and we would be pretending otherwise if we claimed a free report included it. What you get is a clear, ordered list of what is broken, which is enough to make a decision, brief your developer, or
ask us for a quote.Is this a technical SEO audit?+
Technical SEO is one section of it, and a substantial one. Crawlability, indexation, sitemaps, canonicals, redirects, site health errors and structured data all get covered. But if we only sent you the technical section we would be leaving out the thing that is most often the actual problem for a Perth service business, which is that there is no page on the site targeting what people are searching for. So the audit covers technical, on-page, content, local, authority and AI search. If you specifically want a deeper technical pass, say so in the enquiry and we will weight it that way.
Do you only audit Perth businesses?+
Perth and WA is where most of our clients are and where we know the search landscape best, so that is who this page is written for. We will audit a business anywhere in Australia. What we will not do is audit a site we cannot crawl, and a small number of sites block the crawler outright. If yours is one of them we will email you and tell you rather than going quiet.
My site is on Wix, Squarespace, Shopify, WordPress, Webflow or Kentico. Does that matter?+
It matters a lot, and the report has a section for it. Every platform has real constraints on what you can change. Some make canonical tags awkward, some inject duplicate schema you cannot remove, some will not let you touch a robots.txt. We would rather tell you a fix is difficult on your platform than recommend something you will spend a fortnight failing to do.
Is every finding guaranteed to be correct?+
No, and we are not going to claim it is. We check what we can, and we verify your Google Business Profile live by hand every time. Automated crawling still occasionally gets something wrong, and it has happened to us. If something in your report does not match what you know about your own site, reply and tell us. We will recheck it and correct the record. That is a better deal than a guarantee we could not honour anyway.
What happens after I get the report?+
We email it to you as a reply on the same thread, so it is easy to find. You read it. If you have questions we are happy to walk you through it on the phone, and we will usually offer that. If you want the problems fixed, we will scope it and quote it. If you want to fix them yourself or hand them to your developer, the report is yours to use however you like.
What does it cost if I want you to fix the problems?+
SEO retainers start at $1,000 including GST per 4-week cycle. Because we bill every 4 weeks rather than monthly, that is 13 payments across a year, not 12, and we would rather you knew that from a webpage than discovered it on invoice thirteen. $1,000 is the minimum, not the standard price, and everything above it is quoted on the size of the site and whether you are competing locally or nationally. There is more detail on our
SEO pricing page.