QuestionsWhat early-stage founders ask before bringing Enkindle in.
I'm pre-traction. Do you still take on businesses at that stage?+
We work with startups selectively rather than as standard practice, and with founders in Australia and overseas. What we look for is real commercial potential, a committed founder and genuine scalability, not traction on its own. Our early conversations are about establishing whether the venture and our involvement genuinely fit before we set any scope.
How is this different from working with you as an established business?+
We built Growth Partner and Solutions for businesses with existing revenue and systems already in place. Startups is our selective pathway where our role can extend into broader commercial contribution, from strategic positioning through to growth execution, working directly with you as the founder rather than through account management.
Do you work for equity, fees, or both?+
We stay flexible and can structure an arrangement as fees, equity or a hybrid of the two, depending on fit and opportunity. Equity can cover our work across marketing, design, SEO, websites, CRMs, email, automated systems and the business systems behind them, plus business advice whenever you want a sounding board. The decisions stay yours. Equity does not cover ad spend: the venture funds its own media. We do not apply a set formula across every venture, since the right structure depends on the stage of the business and what we are genuinely contributing.
What should an early-stage founder focus on first: brand, website or marketing?+
That depends on the venture, which is why we start with strategic positioning and go-to-market direction rather than a fixed package. Brand and commercial strategy, digital infrastructure, and search visibility or paid acquisition all sit under our roof, so we set priority by what will actually move your business forward first.
What does founder-level input actually look like?+
It means you get us directly rather than a layer of account management, and our involvement can extend into commercial decisions where that is warranted. We agree how far that goes upfront and it reflects the fee or equity structure in place, not a generic support tier.
Is Enkindle only an agency, or do you build your own ventures too?+
We operate as part of a broader group, ETC. Holdings, which also includes portfolio ventures such as Lupin Gold and OnYa. That means the same growth thinking we apply to client ventures is also being applied inside our own businesses.
