AI automation

AI automation and business systems, built around how your business runs

Most small businesses run their leads out of an inbox, a spreadsheet and someone's memory. We build the systems that take those jobs off your team: follow-ups that send on their own, leads that land in one place, and reports that turn up when you need them. Built by the founders, in your name.

5.0
our own Google rating, across 26 reviews
$4,000
where custom CRM builds start, quoted in writing before anything is built
$200
where hosting and support starts, including GST, every 4 weeks

Automation should take jobs off your team,
not add another tool.

Leads go quiet and follow-ups get missed because they depend on someone remembering. That is the problem worth automating first.
We run our own outbound on a CRM we built: it checks for replies, sends only the emails we approve and keeps a Google Sheet in sync as the fallback record.

What we look at first

We start with how work moves through your business today. These are the questions we ask before we build anything.

The questions we ask first:

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how leads reach you, and how many places they arrive from
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who follows them up, and what gets forgotten
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what your team does by hand every week that follows the same steps
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what your systems need to connect to: your inbox, forms, spreadsheets and ads

Then we map it out and give you a written quote before anything is built.

What an AI automation agency should build first.

Most businesses do not need twenty automations. They need a few that work, built around the jobs that cost them work when they are missed.
Where most businesses start:
every enquiry landing in one place, from every source
follow-up emails and reminders that run on their own
reply checks, so a sequence stops when someone answers
a regular report on where every lead is up to
a fallback record of every lead, kept in a Google Sheet
If you can describe the job, we can scope it. If a simpler fix does it, we will tell you.

What our business systems work covers

Three workstreams, scoped with you before anything is built.
01

Lead systems

One place for every lead and what happens next, with stages named the way your business talks and every change logged.
CUSTOM CRM
02

Follow-up automation

Reminders, follow-up emails and reply checks that run on their own, so nothing depends on someone remembering.
MARKETING AUTOMATION
03

Connections

Your inbox, website forms, spreadsheets and ad lead forms connected, and kept working when Google, Meta or Gmail change things.
B2B LEAD GENERATION
AI chatbots and assistants

Where AI helps, and where it does not

AI is useful when it takes a repeated job off a person and hands back to a person when it should. It is not useful bolted onto a process nobody has mapped.

Map the process first

We start with how leads reach you, who follows them up and what a won job looks like, then design the system around that.

Chatbots for business

A chatbot only helps if it answers from accurate information and passes the conversation to a person when it should. We scope whether one fits before anything is built.

Your team can see it

No black boxes. Your team should be able to see what the system does and change it when your process changes.

Not sure what to automate first? Tell us how leads reach you now and we will tell you where we would start.

founder-led
Less handover.
Less disconnect.
More aligned growth.
Harvie Williams and Kobi Martin, founders of Enkindle Group, both smiling with arms crossed at their desks in the Osborne Park office

Work directly with
the founders.

You deal directly with the two people who started Enkindle. Harvie Williams leads search and the website, and Kobi Martin leads paid media.
‍
Neither hands the work to a junior or an account manager, so the person who finds the problem is the person who fixes it.
Want to know which jobs in your business could run on their own?
If you can describe it, we can build it.
Pricing and process

What AI automation costs

Every build is custom quoted, because no two are built the same, and you get a written quote before any building starts. Custom CRM builds start from $4,000, then hosting and support from $200 including GST, billed every 4 weeks. More on our custom CRM page.

If you would rather use an off-the-shelf tool

Off-the-shelf CRMs like HubSpot and Pipedrive suit plenty of businesses. If one suits you better, we can set up the one you already use. Pair it with marketing automation and the follow-ups run on their own.

What a first build can include

Your process mapped, from first enquiry to won job
Every lead landing in one place, from every source
Follow-ups and reminders that run on their own
A regular report on where every lead is up to
Set up in your name, and it stays yours if you leave
Founder-led, so the person scoping the work is the person building it
testimonials

What clients say

“When I set out on my journey to create my website and promote my business with Enkindle Marketing, 18 months down the road my business is flying thanks to these guys. Both Harvie and Kobi have guided me through absolute minefield with attention to detail that you only get from experienced professionals that really care about what they do. They are very approachable and a pleasure to do business with. I highly recommend this company to promote your business.
Keep it up guys you’re doing a great job.”
Mark Williams
Impact Dents PTY LTD
"The Enkindle Marketing & Management team have been amazing for my business. I was previously trying to do my google ads and advertising and I wasn't seeing any results. As soon as Kobi and Harvey took over I was seeing instant results. They explained how they strategise their advertising campaigns in easy to understand terms and they get results. Would 100% recommend this team to anyone."
Tom Hooper
West Coast Health Physio

Tell us which jobs you want off your plate

Send us how leads reach you now, who follows them up and what keeps getting missed. We will come back with specifics, not a generic pitch. If you would rather talk it through, call us.

Call 0455 089 036
We reply to every enquiry ourselves. No call centre, no automated sequence.
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Related
growth areas

Automation sits beside our CRM and marketing work. These are the pages around it.
Working with us

What to expect from our automation work

01

A conversation first

How leads reach you now, how your team follows up and what you want the system to do.

02

Scope and quote

We map it out and give you a written quote before anything is built.

03

Built around you

We build it around your process, with your input along the way.

04

Yours if you leave

Your system is set up in your name and stays yours if you leave, along with the data in it.

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Perth-based, Australia-wide

Based in Osborne Park, we work with businesses right across Perth, from Joondalup to Fremantle and Mandurah, and with clients Australia-wide and overseas.

Questions

Questions about AI automation.

What does an AI automation agency do?+
It takes the repeated jobs in your business, like following up leads, moving enquiries into one place and reporting on where everything is up to, and builds systems that run them on their own. We map your process first and build around it.
How much does AI automation cost?+
Every build is custom quoted, with a written quote before anything starts. Custom CRM builds start from $4,000, then hosting and support from $200 including GST, billed every 4 weeks, at the level your system needs.
Do I need AI, or just automation?+
Often just automation. Most of the value comes from follow-ups that send on their own and leads that land in one place. AI earns its place when it takes a repeated judgement job off a person, and we will tell you if a simpler fix does the job.
Can you build a chatbot for my business?+
We scope whether one fits first. A chatbot only helps if it answers from accurate information and hands the conversation to a person when it should. For many small businesses a fast form and a follow-up that actually sends does more.
Who owns the system and the data?+
You do. It is set up in your name and stays yours if you leave, along with the data in it.
Can you work with the tools we already use?+
Yes. We scope what the system connects to, such as your inbox, website forms and spreadsheets, before we build it. If an off-the-shelf CRM like HubSpot or Pipedrive suits you better, we can set up the one you already use.
Do you work with businesses outside Perth?+
Yes. We are based in Osborne Park and work with businesses right across Perth, and with clients Australia-wide and overseas.
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Enkindle Group
2026