Growth only matters
when it moves the business.

We track each case study on this page against metrics that reflect real commercial movement, organic sessions, qualified leads, conversion rate, cost per lead or revenue, depending on what the channel is set up to move for that business. We agree what gets measured with the client early in the engagement, so our reporting reflects what they actually care about rather than a generic set of vanity metrics. That keeps the numbers tied to outcomes, not just activity.

We build reporting around the metrics we agree at the start of the engagement rather than a fixed template applied to every account. Because we work directly on delivery ourselves, our reporting conversations tend to sit alongside the strategy discussion rather than arriving as a separate, disconnected update. We aim to give you a clear read on what moved, why it moved, and what happens next.

Timeframes vary by channel, starting point and how competitive the market is, which is why the case studies on this page cover different periods rather than one standard timeline. Some reflect movement within weeks, others a longer sustained campaign. We set expectations on timeframe at the start of an engagement based on your specific channel and business, rather than quoting a blanket figure upfront.

Because we are directly involved in delivery, we pick up a slower result early and adjust the strategy rather than leaving it to run unchanged. Depending on where the channel sits, that might mean revisiting targeting, creative, technical foundations or the offer itself. We keep the commercial outcome as the priority throughout, not just maintaining activity for its own sake.

We look at data from GA4, Search Console, ad platforms and email platforms together, rather than crediting a single channel for a result several channels contributed to. That matters when a sale might start with an ad, get reinforced by an email, and finish with an organic search. We discuss attribution openly as part of reporting, rather than leaving it ambiguous or assumed.

The case studies span ecommerce, training, landscaping, pod housing and paintless dent repair, which gives you a sense of the range we have worked across rather than a guarantee of a specific outcome. What is realistic for your business depends on your starting point, market and competition, and we discuss that honestly before any engagement begins. We would rather set an accurate expectation early than an appealing one that does not hold up.