Built around topics. We target the keywords, conversations and events your buyers follow, not just broad demographics.
Posts that read like posts. Ads sit in the timeline, search and replies, so they need to fit in and still sell.
Tracked properly. The X Pixel goes in before spend, so website leads and sales are counted.
Part of the system. X sits beside your Meta ads, Google Ads and SEO, not off on its own.
We are a Perth-based, founder-led agency and we set up and run X (formerly Twitter) ads for Perth and wider Australian businesses. Australia is one of the countries where businesses can buy X ads directly, with location targeting down to postcode.
Campaign strategy, ad copy, creative direction and optimisation are handled directly by the founders, without layers of account management in between.
Every engagement starts with a fit check on audience, offer and budget before any money goes in.
Retainers are rolling with no lock-in, and your ad account stays in your name.
Which formats go into your plan depends on the fit check, your objective and the creative your business can keep producing. Not every X format is open to every account, so we check yours first.
Already running paid social? Most businesses start with Meta ads and add X when the business has a timely reason to be in the conversation.
A single image with your post copy and a website card, in the timeline, search and replies.
Short video in the timeline. X recommends 15 seconds or less, which suits a launch or an explainer.
A plain post, promoted. Simple, quick to test and native to how people use X.
Up to six swipeable images or videos in one ad, for a range, a menu or the steps of a service.
Full-screen, sound-on video in X's video tab, with a button to your website.
Product ads built from your catalogue, for retargeting browsers or reaching new buyers.
Video before publisher content, or the first ad people see that day, where X offers them to your account.
X does not publish a price list. Ads are sold at auction, where ad quality counts as well as the bid, so the cost comes down to three parts.
Paid to X from your own ad account, separate from our fee. X sets no minimum campaign spend, and your daily budget is a cap X won't go over.
Starts at $800 including GST, billed every 4 weeks, then custom quoted to what you're after and your budget.
We write the posts and design the images in the sizes each format needs. We do not film, but we can edit the footage you have.
Running short video as well? See what we charge for TikTok ads.
Reach, video views, engagement, website traffic, sales, followers or app installs. You're only billed for the action that matches the objective.
Keywords, conversation topics, events, interests and follower look-alikes, plus location, age, language and device, or your own customer lists.
A daily budget X won't exceed, then automatic, maximum or target bids. Each ad competes in an auction on bid and quality.
The X Pixel or Conversions API reports leads and sales back to X. It's required before X can optimise for website conversions.
Sometimes the honest answer is that the budget is better spent elsewhere. That answer is worth more than the campaign.
Why businesses work with us
Kobi and Harvie set the strategy and do the work. There are no account managers in between.
Search, ads, email and the website are planned together, so they support each other instead of competing.
Your ad and analytics accounts stay in your name, not ours.
Retainers roll on with no lock-in contract. You stay because it's working.
If a channel isn't right for your business, we'll tell you before you spend on it.
We run our own product business too, so the advice comes from building, not theory.
Already running Facebook or Instagram ads? X needs its own ad account, its own pixel and posts written for it, so we plan it as another channel, not an extra box ticked.
What working with us on X ads looks like, step by step.
Tell us what you sell and who buys it. We check the audience is on X and your account meets X's ad rules before any budget goes in, and agree the work and the price up front.
We write the posts and design the images, edit any footage you have, and plan around the topics and events your buyers follow.
The X Pixel is set up and tested before a campaign launches, not after the budget is spent.
Posts, targeting and offers are tested against each other and reported in leads and sales, not impressions.
Leads only count if someone follows them up: marketing automation for Perth businesses.
Tell us what you want the work to do for the business and you get a straight answer on whether we can get you there.
Nothing starts until the work and the price are agreed, so there are no surprises on the invoice.
Based in Osborne Park, we work with businesses right across Perth, from Joondalup to Fremantle and Mandurah, and with clients Australia-wide and overseas.
Written for Perth and Australian business owners. Short and practical, and free.
