What Facebook advertising costs a Perth business, which campaign types suit local lead generation, and when the budget is better spent on search.
Facebook still reaches a lot of Perth, and for a local business that needs calls, bookings or quote requests it is often the most practical paid channel after search. It is also easy to spend a few hundred dollars boosting posts and have nothing to show for it. This is how we think about Facebook advertising for Perth businesses: what it costs, what it is good at, and when we would point you somewhere else.
Facebook ads are built in Meta Ads Manager, the same account that runs Instagram. One budget, one pixel and one set of audiences cover both apps, and you choose where the ads appear. So the real decision is not Facebook or Instagram. It is what job the ad has to do and which placement suits it.
On Facebook that job is usually getting a lead in the door. Our guide to Instagram ads for Perth businesses covers the other half, where creative does more of the work.
There is no price list. Meta sells ad space through an auction, so the cost of a click or a lead moves with how many advertisers want the same people, how narrow your audience is and how well your ad holds attention.
Perth is a smaller market than Sydney or Melbourne. A tight local audience sees the same ad sooner and more often, so a budget that is too large for the audience wastes money just as surely as one that is too small.
A lead ad lets someone send you their details without leaving the app. For trades, clinics, real estate and other service businesses, that removes the slow landing page from the equation. The catch is speed: a lead that waits a day for a call back is usually gone, so the follow-up has to be set up before the campaign is.
Location targeting can be drawn around the suburbs you actually service. There is no reason to pay for attention in Mandurah if you only work north of the river.
The Meta pixel lets you follow up with people who visited your website and did not get in touch. It is often the cheapest result in the account, because those people already know who you are.
The clearest Meta result we can publish is Zealous Productions, a Perth theatre company. We ran the Meta ads for eight performances of Throbbin' Wood at the Regal Theatre in Subiaco, and built the landing page the newer ads sent people to.
The method is in the Zealous Productions case study.
Yes, for the right offer. What has changed is that broad targeting and strong creative now do more of the work than detailed interest targeting, and tracking needs both the pixel and the Conversions API to be reliable.
Enough for Meta to learn which ads and audiences produce results, which depends on what a lead or a sale is worth to you. We would rather run fewer, well funded campaigns than spread a small budget across many.
Wherever they will be answered fastest. Many businesses pair lead ads with an automatic text or email, so the person hears back within minutes. That is where email automation and SMS marketing earn their keep.
