Google Business Profile

Google Business Profile management in Perth, set up to win calls from the map

Your Google Business Profile is the listing that shows in the map, with your rating, your hours and a call button. We set it up properly, fix the categories, keep posts and photos going and build a steady flow of reviews for businesses that sell to a suburb or a service area. The founders do the work themselves.

5.0
our own Google rating, across 26 reviews
3
listings in the map pack, shown above the ordinary results
$1,000
where our SEO starts, including GST, per 4 week cycle

Most local jobs start in the map,
not on your website.

Someone searches a service and their suburb, and Google shows a map with three listings before the ordinary results. Each one carries a rating, opening hours, photos and a call button.
Your Google Business Profile is what fills that listing. It is free to set up, and most of what decides whether it shows is in your control.
CLIENT RESULTS

Local search work we have published

ORGANIC CLICKS

+282%

Organic click growth. In September 2026 the site took 162 clicks from Google search in Australia, with the work stopped since May.

PAGE ONE

104

Search terms on page one of Google that do not include the business name, 08/12/2025 to 19/08/2026.

PAID SEARCH

0

Visits from paid search from May 2026 onwards. Visits from organic search went from 109 to 251 a month, May against September 2026, with no paid visits at all since 21/04/2026.

Paid traffic stops the day you stop paying for it. This did not.

The Greenerscapes figures are organic search clicks, not map pack calls. North Horizon was a set-up, so there are no traffic figures here.

What we check on your profile first

A lot of profiles get set up once and never finished. These are the checks we run before we change anything.

The checks we run first:

+
your primary category, and the secondary categories and services under it
+
your business name, address and phone, matched exactly on your website and listings
+
review count, recency and replies, not just the star rating
+
whether calls and website clicks from the profile are counted as leads at all

Most of these are fixes we make rather than recommendations we email you, because we do the SEO and the website work ourselves.

Categories decide which searches you can show up for.

Google matches a search to a profile mainly through its categories, then weighs distance and how well known the business is. Pick the wrong primary category and you can be invisible for the service you most want to sell.
So we set the profile up around the work you actually want:
one primary category that matches the job you most want, not the broadest one on offer
secondary categories only for services you genuinely offer
a service list written the way your customers search for it
opening hours, holiday hours and a phone number that gets answered
a real address customers can visit, or a service area set to where you genuinely travel
Categories get checked again every few months. Competitors change theirs, and Google adds new ones.

What Google Business Profile management covers

Three workstreams, run together. Most profiles only ever get the first one, and only once.
01

Set-up and categories

Claiming or verifying the profile, then the primary category, services, service area, hours, description and photos of your own work, set up so Google reads what you do and where.
SEE LOCAL SEO
02

Posts and photos

Regular posts on your offers, jobs and news, and new photos of your own work, so the profile looks active to the people comparing you.
GET A FREE AUDIT
03

Reviews

A review request that goes out once a job is done, a reply to every review, good or bad, and nothing fake. Google filters reviews that were not earned.
GETTING MORE REVIEWS
Map pack

From the profile to the map pack

The profile is the part you control directly. Whether it reaches the three map results also depends on your website and the signals around it.

Your website

Google cross-checks the profile against your site. Service pages that match your categories, your suburb or area named clearly, and the same name, address and phone all back the profile up.

Listings and links

Your business listed with the same details on the directories and industry sites that matter, and local sites linking to you. Mismatched details make it harder for Google to tell which business is which.

Distance

You cannot change where the person searching is standing. A real address and a service area you genuinely cover work. A virtual office gets profiles suspended, and we will not set one up.

Not sure where you stand? Tell us your business and suburb and we will check your profile against the businesses showing above you.

Reporting

What you see from the profile

Calls, directions and website clicks

Google reports the calls, direction requests and website clicks your profile produces. We report those next to your enquiries, so you can see whether the profile is bringing in work, not just views.

Ads beside the map, when they help

If you need calls this week, Google Ads can run beside the map results while the profile and the pages build. Management starts at $800 including GST, billed every 4 weeks, and ad spend is paid to Google from your own account. More on our Google Ads management page.

founder-led
Less handover.
Less disconnect.
More aligned growth.

Work directly with
the founders.

You deal directly with the two people who started Enkindle. Harvie Williams leads search and the website, and Kobi Martin leads paid media.
‍
Neither hands the work to a junior or an account manager, so the person who finds the problem is the person who fixes it.
Not sure whether your profile is what is costing you the calls?

Why reviews
need a rhythm

Your rating, your review count and how recent the reviews are all show on the listing, and they decide who gets the call once you are visible. A burst of reviews followed by months of silence does less than a steady trickle.
So we build the habit in:
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a review request sent the day a job is finished, while it is fresh
+
a short direct link, so leaving a review takes a minute
+
a reply to every review, including the bad ones
+
no paid, swapped or staff reviews, ever
Reviews you did not earn get filtered by Google, and the drop afterwards is worse than never having had them.
Pricing and process

What Google Business Profile management costs

Google Business Profile work sits inside our SEO, which starts from $1,000 including GST, billed every 4 weeks, and is quoted to your business, your area and how competitive it is. A standalone SEO retainer is rolling, with no lock-in. See our SEO pricing page for what changes the quote.

If your website is holding you back

Sometimes the website is the problem. We design and build websites too, every one fully custom and quoted in writing before anything starts. Small business websites start from $3k. More on our web design and development page.

What a first cycle can include

Your Google Business Profile verified, categorised and filled in properly
Your name, address and phone matched across your website and main listings
The review request flow set up so it goes out the moment a job is done
Calls and website clicks from the profile counted as leads
Service pages that back up the categories you want to show for
Founder-led, so the person planning the work is the person doing it
testimonials

What clients say

“When I set out on my journey to create my website and promote my business with Enkindle Marketing, 18 months down the road my business is flying thanks to these guys. Both Harvie and Kobi have guided me through absolute minefield with attention to detail that you only get from experienced professionals that really care about what they do. They are very approachable and a pleasure to do business with. I highly recommend this company to promote your business.
Keep it up guys you’re doing a great job.”
Mark Williams
Impact Dents PTY LTD
"The Enkindle Marketing & Management team have been amazing for my business. I was previously trying to do my google ads and advertising and I wasn't seeing any results. As soon as Kobi and Harvey took over I was seeing instant results. They explained how they strategise their advertising campaigns in easy to understand terms and they get results. Would 100% recommend this team to anyone."
Tom Hooper
West Coast Health Physio

Tell us which searches you want to show up for

Send us your business name, your suburb and the service you want more calls for. We will check your profile and come back with specifics, not a generic pitch. If you would rather talk it through, call us.

Call 0455 089 036
We reply to every enquiry ourselves. No call centre, no automated sequence.
Thank you! Your submission has been received!
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Related
growth areas

The map pack is one part of local search. These are the pages that sit around it.
Working with us

What to expect from our Google Business Profile work

01

A conversation first

Tell us what you want the work to do for the business and you get a straight answer on whether we can get you there.

02

Then a plan

We check your profile against the businesses showing above you in the map, with a free SEO audit if you want one before you commit.

03

Rolling, no lock-in

A standalone SEO retainer has no fixed term. It starts from $1,000 including GST, billed every 4 weeks.

04

AI search is part of the work

We make your pages easy for Google's AI Overviews, ChatGPT and Perplexity to read and cite, included in the SEO work rather than sold on top.

05

Perth-based, Australia-wide

Based in Osborne Park, we work with businesses right across Perth, from Joondalup to Fremantle and Mandurah, and with clients Australia-wide and overseas.

Questions

Questions about Google Business Profile management.

What is Google Business Profile management?+
It is the ongoing work of keeping your Google Business Profile accurate, active and trusted: categories, services, hours, photos, posts, reviews and replies. Setting a profile up is quick. Keeping it ahead of the businesses around you is the part most people stop doing.
How much does Google Business Profile management cost?+
It sits inside our SEO, which starts from $1,000 including GST, billed every 4 weeks, and is quoted to your business, your area and how competitive it is. A standalone SEO retainer is rolling, with no lock-in.
How long before I see anything happen?+
Google Business Profile changes show in weeks, because reviews, categories and service areas feed the map results directly. Organic rankings for competitive suburb and service terms take months, and anyone promising otherwise is guessing. We will tell you what we expect before you sign anything, and we will not put a date on a ranking.
Do you work with businesses outside Perth?+
Yes. We are based in Osborne Park and work with businesses right across Perth, and with clients Australia-wide and overseas.
How do I get into the Google map pack?+
Google ranks map results on relevance, distance and prominence. You control relevance through your categories, services and website, and prominence through reviews, links and listings. Distance is where the person searching is, which is why a real address and an honest service area matter.
Should I post on my Google Business Profile?+
Yes, regularly. Posts and new photos keep the profile looking active to the people comparing you, and they give you space to show offers and recent work. We would not promise that posts move rankings on their own.
Can I use a virtual office address to rank in more suburbs?+
Fake addresses and virtual offices get profiles suspended, and we will not set one up for you. What works is honest: a real address, and paid search to cover the suburbs you are too far away to rank in organically.
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Enkindle Group
2026