North Horizon Builders: a new name, a new market and a site to match
North Horizon Builders is a Port Hedland builder working across the Pilbara. The business began in 2019 as TSP Building, then changed its name and moved from house extensions and patios to commercial, industrial, mining and government work. We wrote, designed and built the Webflow site that carries the new name.
northhorizon.com.au
6
Pages on the site, counted on 08/10/2026. We wrote every word of them as well as designing and building them.
9
Pilbara projects on the projects page, each with a short write up and its own photo gallery.
5 weeks
From kick off on 28/01/2025 to a full working site for the client to review on 04/03/2025.
The situation
The old website was not really the problem. The business had changed underneath it. TSP Building had a site that sold building maintenance, house extensions, renovations, re-roofs, fences, carports and patios. The owner was part way through a rebrand with a brand designer, and the new business was going after a different kind of client: government departments, the port and mine sites.
The new domain had nothing on it but a one line holding page. So the name on the ute, the name on the tender and the website a client would look up were three different things.
The brand designer sent the owner our way. The job was to give the new name a site that read like the business it had become.
The previous site under the old name, from the Internet Archive copy of 15/10/2024. The logo did not load in the archived copy.
What they asked for
The owner is in Port Hedland and often on site, so the brief came together over a video call, a page plan and a set of 17 questions we sent him about the business. His answers, and the review notes from his brand designer, became the site.
What they asked for
What it became
The Pilbara as the target region
An Our Locations page covering where they work and what building in the Pilbara takes: remote logistics, the climate and local supply.
Commercial and industrial work, not residential
Four service groups for commercial, government, mining and specialty work. Every residential reference was taken out of the copy and the project list before launch.
A local crew and local suppliers, said plainly
An About page built around the local first model, with the suppliers they buy from named on the site.
Proof of the work
Nine projects, each written up from the owner's notes with its own gallery of job photos.
Enquiries that reach the team
One enquiry form with spam protection that asks for the company and the project details.
The new brand used exactly
Three review rounds with their brand designer: blue as the main colour, orange as the highlight, and image treatments taken from the brand guide.
What we built
The finished site is six pages in Webflow: home, services, about, projects, locations and contact. We wrote all of the copy first, from the owner's answers, the brand material and what was worth keeping from the old site, and he checked it for accuracy before any design began.
The Our Locations page, captured 08/10/2026.
The brand itself is not ours. The name, logo, colours and brand photography came from the client's brand designer, and our job was to carry them onto the web without bending them. We and our designer worked the logo mark into the page backgrounds and built the orange and navy image treatments from the brand guide.
Alongside the site we set up Google Analytics, Search Console and a Google Business Profile, connected the domain and recorded a handover video. The site sits in North Horizon's own Webflow account. They own it outright.
Copy first, then design
Every page was written and checked by the owner before it was designed, so the design had real words to fit and nothing was rewritten at the end.
The projects page, captured 08/10/2026.
The old site sold patios and carports. The new one had to stand up in front of a port authority.
How it ran
Everything was done remotely, Perth to Port Hedland, with the owner replying between jobs. The copy was approved before design, and the brand designer signed off the look before launch.
Stage
Date
First contact, referred by their brand designer
29/11/2024
Page plan sent after a video call
03/12/2024
Project kick off, brand files requested
28/01/2025
17 questions sent to the owner, answered on 12/02/2025
Projects page finished from the owner's photos and notes
19/03/2025
Brand designer signs off after three review rounds
20/03/2025
Site moved into North Horizon's own Webflow account
08/04/2025
Live on the new domain
April 2025
Source and method. Our project emails and build records, and the live sitemap for northhorizon.com.au read on 08/10/2026. The description of the previous site comes from the Internet Archive copy dated 15/10/2024. This is a design and build case study. We have not run search or advertising for North Horizon Builders, so there are no traffic or enquiry figures on this page.
What made it work
Asking the questions in writing. The owner could not sit in workshops, so 17 written questions did the job, answered in his own words when he had the time. Most of the site's copy started as one of those answers.
Cutting what no longer fitted. Good residential jobs were left off because they pointed the wrong way. A site for a business changing direction has to show where it is going, not everything it has done.
Respecting someone else's brand. A new identity was already in place, so we built to it and took the brand designer's notes round by round until she was happy.
