What a tradie website needs to win the call: tap to call, your trade and area up front, services by job type, real projects and a proper quote form.
A lot of people who find a tradie online are on a phone, often with a problem that needs sorting today. A good tradie website gets them to the call button fast, shows them you do the job they need in the area they live, and makes a quote easy to ask for. This is the checklist we build trade sites from, with examples from the Carter Roofing and North Horizon Builders sites we built.
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The call is the conversion for most trades, not the form. On a phone, the top of your homepage should show four things without any scrolling: a tap to call button, your trade, your area and your licence number. If someone has to hunt for your number, they will tap the next listing instead.
Eight things every trade site should have.
People search for the job, not the trade in general. Someone with a leaking roof searches differently from a builder looking for a cladding contractor. Carter Roofing's site has six service pages: new build roofing, re-roofing, cladding, heritage, bespoke projects and metal fabrication. Each one speaks to the person who needs that job, and each gives Google a page to show for that search.
Photos of your own work beat stock images every time, and a project page with the job, the location and the materials does more than a gallery of thumbnails. Carter Roofing has ten project pages, including Government House, St George's Cathedral and Optus Stadium. North Horizon Builders, a Port Hedland builder working across the Pilbara, has nine projects on its site, each with a short write up and its own photo gallery.
Show the work you want more of. When North Horizon moved from house extensions and patios to commercial, mining and government work, every residential reference came off the site before launch, because a site for a business changing direction has to show where it is going.
A bare name, phone and message box means a call back just to find out what the job is. Ask the questions your estimator would ask. If you quote two different kinds of work, give each its own form. Carter Roofing has one form for a roof quote and one for a metal fabrication order, which takes a drawing with the lengths, folds and quantities.
A form can also filter. Asking about the job type and location, or stating a minimum job size up front, means fewer enquiries you would never take on.
"Plumber Perth" and "plumber Bayswater" are different searches, and the suburb one is closer to a booking. Make it clear which areas you cover, and where it makes sense, give a region or suburb its own page with real detail about jobs you have done there. North Horizon's Our Locations page covers where they work and what building in the Pilbara takes: remote logistics, the climate and local supply.
Search a trade plus a suburb on a phone and Google shows three map listings, each with a call button, before the ordinary results. For a lot of trades that profile wins more calls than the website does, and the website is what backs it up. Keep the two consistent, add photos of your own jobs, and ask for a review as soon as each job is signed off. Our local SEO in Perth page covers the profile side.
The structure works for any trade, from a one ute business to a commercial builder. Show the jobs, explain the services by type of job and make the quote easy to ask for. What changes is the detail: the job types, the areas you cover and the questions your quote form asks.
Carter Roofing's old site still loaded a Flash banner, had no mobile layout and its latest news item was from 2014. The firm slates heritage buildings and clads stadiums, and the site did not show it. The new one launched with the old site's addresses redirected to the new pages, so nothing it had already earned in Google was lost.
Small business websites start from $3k with us. The price depends on how many pages you need, how many projects go on the site and how many quote forms it needs. North Horizon Builders went from kick off to a full working site to review in five weeks. Our guide to what a website costs in Perth goes through what moves the number.
Yes. The profile often wins the call, but the website is where people check you are the real deal before they ring, and it gives Google more to go on about the jobs you do and where.
As many as it takes to cover your job types and show your work. North Horizon Builders' site is six pages. Carter Roofing's is 25, ten of them project pages. Start with the jobs you want more of.
A tap to call button, your trade, your area and your licence number at the top, then your main job types, a few recent projects, your reviews and a way to ask for a quote.
You should be able to. The sites we build run from a content system, so a new project is added once and appears wherever it belongs, without touching the design.
Most trade sites suit Webflow: it is quick to load, there are no plugins to update, and hosting, SSL and backups are included. If you already run WordPress, we build new WordPress sites too. Our guide to Webflow, WordPress or Shopify compares them.
