INSIGHTS

How to choose a web development company in Perth

What to ask a web development company in Perth before you sign: who builds it, which platform, what happens to your rankings, and who owns the site.

Most Perth businesses only buy a website every few years, so it is hard to know what a good quote looks like. Two web development companies can quote very different numbers for what sounds like the same site. This is how we would compare them: what you are actually buying, the questions worth asking, and the things that go wrong after launch when nobody asked.

What you are actually buying

A website quote usually bundles four different jobs. It helps to pull them apart.

  • Structure. Which pages the site needs, what each one is for and how people move between them.
  • Design. How it looks, and how clearly it says what you do.
  • Build. Turning the design into a working site on a platform, on phones as well as desktops.
  • Launch. Moving from the old site to the new one without losing the traffic the old one had.

Looks are the easiest part to judge and the least of what matters. The structure and the launch are where most of the value is won or lost. You can see how we approach web design and development in Perth on our web design page.

Seven questions to ask before you sign

Who actually builds it?

The person on the sales call is often not the person doing the work, and some agencies send the build offshore. Ask who designs it, who builds it and who you talk to when something needs changing. With us, Kobi and Harvie design and build every site themselves.

Which platform, and why that one?

A good answer is about your business, not about what the agency happens to prefer. We build service business sites in Webflow and online stores in Shopify, and our guide to Webflow, WordPress or Shopify walks through the choice. Be wary of a custom built system only one company can maintain.

Can I edit it myself afterwards?

You should be able to change text, swap images and add a page or a product without paying for every edit. Ask to see the editor you will be using.

What happens to my current rankings?

If your old site gets traffic from Google, every page worth keeping needs to be mapped to its new address and redirected at launch. Skip that step and rankings that took years to earn can go in a week. A technical SEO audit before the move shows what has to be kept.

Is SEO set up in the build, or sold later?

Page structure, headings, titles, schema and site speed are far cheaper to get right during the build than to fix afterwards. Ask what is included. Ongoing SEO in Perth is separate work, and a builder should say so plainly.

Who owns the site, the domain and the logins?

You should. The domain should be registered in your name, the platform account should be yours, and your analytics should sit in your own accounts. If you part ways, everything stays with you.

What does it cost after launch?

Hosting, platform fees, plugin licences and maintenance are all ongoing costs, and they differ a lot between platforms. Ask for the yearly figure, not just the build price.

How long a website takes

For the sites we build, usually 1 to 4 weeks. What moves it is how many pages the site needs, whether it is a store, and how ready the content and images are. Content is the most common delay on any web project, so a company that asks about it early is doing you a favour.

What a website costs in Perth

There is no honest single number. Every website we build is scoped to the project: how many pages it needs, whether it is a store, and how much design and content work is involved. A five page site for a trade business and a Shopify store with a few hundred products are different jobs.

When you compare quotes, compare the scope line by line. The cheaper quote is often the one that left out the redirects, the content or the mobile work.

Signs to slow down

  • The quote arrives before anyone has asked what the site needs to do.
  • The domain or hosting would be in the agency's name.
  • Nobody mentions your existing site, its traffic or its URLs.
  • You cannot see a live site they built on the same platform.
  • A long lock-in for hosting or maintenance you could not move away from.

A Perth example

Zealous Productions is a Perth theatre company. We designed and built their website and a landing page for the show, and ran the ticket ads as well, so the page and the campaign were planned as one thing.

3.35x click-attributed return on ad spend
Meta 7-day click attribution only, on all account spend, for an eight performance season. The newer ads sent people to the show landing page we built before handing them to Ticketek.

The method is in the Zealous Productions case study.

Common questions

What is the difference between web design and web development?

Design is how the site looks and reads. Development is building it so it works. For most small business sites one company, and often one person, should do both, because splitting them is where things get lost.

Do I need a web development company or a freelancer?

Either can be right. What matters is who does the work, whether they will be around in two years, and whether the site is built on something another developer could pick up.

Should I redesign my site or start again?

Look at what the current site is doing first. If pages rank and bring enquiries, keep what works and rebuild around it. Starting from nothing is only cheaper if there was nothing worth keeping.

Related reading

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