Training is one of the few sectors where demand is created by law. Somebody has an obligation, a standard, an audit date or a licence renewal, and a course is the thing that closes it. That changes how the buyer searches, and it changes what your website has to do.
A registered training provider ranked on the standard the industry searches for, not the course name. Position one in Australia across the AS/NZS 3760 cluster.
What disciplined paid search looks like on a small budget. 974 leads in year two at $9.53 each deduplicated.
The pages that win are written for the person who has just been handed an obligation.
The work, in the order it usually pays:
Done together, the site stops being a catalogue and starts being the thing that answers the obligation.
ETA Training is a Perth training provider whose courses sit behind AS/NZS 3760, the standard covering in-service inspection and testing of electrical equipment, commonly known as test and tag.
Their buyers were not searching "test and tag course" first. They were searching the standard itself, because that is the number written on the compliance requirement someone had just handed them.
So we built the site around the standard rather than the catalogue. A cluster of pages covering:
Winning the standard lifted the course term too, because the same site became the obvious authority on both.
Measurement is where training marketing often comes unstuck. Traffic goes up, the provider feels busier, and nobody can say which pages produced enrolments. The fix is unglamorous. Decide what actually counts as a conversion, then make sure every one of them is recorded.
We are a founder-led agency, which means the person who audits your site is the person who does the work on it. There is no account handler in between. We start with a proper look at:
That gap list usually decides the first three months on its own.
SEO starts from $1,000 including GST per 4-week cycle, billed every 4 weeks.
If you run an RTO or a compliance training business in WA and you want to know which standards you could realistically own, get in touch and we will tell you what we find, including if the honest answer is that the opportunity is not there.
Send us your training business name and the courses you need filling. We will come back with specifics on where the demand sits, not a generic pitch. If you would rather talk it through, call us.
Call 0455 089 036
