Certified Entertainment: 96 leads in 96 days on $12 a day
Certified Entertainment is a Perth DJ and event entertainment business with a roster of DJs for weddings, parties, corporate events and venues. We built their Webflow site, swapped stock photos for pictures from their own events, and run their Meta ads. Search work started in October 2026.
certifiedentertainment.com.au
96
Leads from Meta ads between 04/07/2026 and 07/10/2026, as counted by Meta. 90 came through the lead form inside Facebook and Instagram.
$11.98
Cost per lead over the same 96 days, on $1,150.36 of ad spend.
$12
Daily ad budget. One campaign, one audience and one ad.
The situation
Certified does not sell one DJ. It matches a DJ from its roster to the event, which makes it a harder business to explain than a single performer with a showreel. Someone planning a wedding or a twenty first needs to know quickly what they get, how booking works and whether these people have done a night like theirs before.
Two things were in the way. The site we had built for them worked, but every photo on it was stock, so nothing showed that the business had actually run an event. And the first lead campaign we ran on Meta was not paying: $525.90 for 4 leads between 19/05/2026 and 04/07/2026.
The budget was never going to be large, so the fix had to come from how the money was used, not from more of it.
certifiedentertainment.com.au as it stands today, captured 08/10/2026.
The website
A Webflow site where every page ends in the same place: check availability and get a quote.
Part of the site
The job it does
Service pages
Six of them, for weddings, events, corporate, parties, bar and club management, and event management. All run from one template in the content system, so a new service is a new entry, not a new build.
Enquiry form
Asks what a DJ needs to quote properly: the kind of event, the date, the venue, start and finish times, guest numbers and the music.
How booking works
Three steps on the home page, enquire, match and quote, plan and party, so nobody has to ring to find out the process.
Questions and answers
On every service page, written out in full so they can be read by people and by Google.
Wedding DJ cost guide
A plain answer to the question couples ask first, with what moves the price up or down.
Real nights, not stock
People can tell a placeholder. In August 2026 the owner sent three phone photos from a university ball his team had played the weekend before, and we rebuilt the proof on the site around them.
They run on the home page as one night in order, not as a gallery. At 5:46 pm the room is set and sound checked before the first guest walks in. At 8:19 pm dinner and speeches are under way with the music sitting under the room. At 8:56 pm, thirty seven minutes later, the floor is full. Each caption backs a promise the copy makes one screen earlier.
One night told in three photos on the home page. Captured 08/10/2026.
The same night replaced a stock photo of a conference speaker at the top of the event DJ page, and a real wedding reception followed on the wedding page the week after. We kept the ball photos off the pages they did not suit. A university ball is not a wedding or a club night, and pretending otherwise would undo the point.
Not every page has its own photos yet. Where there is no real picture that fits, the stock one stays until there is.
On $12 a day you do not get to test five ideas at once. You pick one and give it the whole budget.
The ads, in numbers
On 04/07/2026 we rebuilt the lead campaign. The old one split about $11 a day across several ad sets, which left each of them too little to learn from. The new one puts the whole budget behind one campaign, one broad Perth audience and one ad, and takes the enquiry on a short form inside Facebook and Instagram that asks three things: the kind of event, the date and the number of guests.
Month, 2026
Leads and ad spend
Cost per lead
July
30 leads on $366.75
$12.23
August
29 leads on $373.18
$12.87
September
32 leads on $358.81
$11.21
$131.48 to $11.98
Cost per lead before and after the rebuild. Two things to know. The campaign before was ours as well, so this is us fixing our own setup. And the kind of lead changed: before, people filled in the form on the website, and now most use the shorter form inside Facebook and Instagram, which is easier to complete.
The cost has been steady, not falling. Month to month it has sat between $11 and $13, and one fortnight in August ran at $18.64. For a business planning its diary, a cost per enquiry it can rely on is worth more than one good month.
Source and method. Meta Ads Manager for the Certified Entertainment ad account, read on 08/10/2026. Leads are Meta's own count of lead form submissions and website lead events. They are enquiries, not bookings, and we have not matched them against the client's diary. The earlier campaign ran from 19/05/2026 to 04/07/2026 and recorded $525.90 of spend and 4 leads. Its tracking had a fault until the middle of June, so that 4 may be an undercount. Monthly figures are for the whole ad account by calendar month. We do not publish what a client earns: spend and cost per result are ours to report, revenue is theirs.
Search, from the starting line
Ongoing search work began on 05/10/2026, so there is no result to show yet and we are not going to invent one. What we can show is where it starts. In the 28 days to 08/10/2026 the site took 4 clicks from Google on 436 impressions, almost all of them from people searching the business by name.
The first week went on foundations. Two new service pages for corporate and party DJ hire, the wedding DJ cost guide, links between the pages so Google can find them all, and listings in the main Australian business directories.
When there is a fair before and after, it will go on this page with the terms that went backwards shown next to the ones that went forwards.
What made it work
Admitting the first campaign was not working and changing its shape, not its budget. Spreading a small budget thin was the fault, and the fix cost nothing.
Asking the right three questions. An event type, a date and a guest count are enough for the team to reply with something useful, and short enough that people finish the form.
Showing a real night. The ads bring people in, but it is the room at 5:46 pm and the full floor at 8:56 pm that tell them this team has done it before.
